Phase 1: Analyzing Potential New Market

Scope of Services
1. Entire Market
  • Detailed street maps, main and secondary streets, highlighted with separate colors
2. Competition Log
  • List competition on Competition Log in Market
3. Retail Business Maps:
  • D.O.T. street maps as follows:
    • Blue
    • Service Stations
    • Red
    • Convenience Stores
    • Yellow
    • Fast Food
    • Green
    • Supermarkets of Superettes
    • Orange
    • Hotels: Estimated number of rooms in hotel
4. Create Business Generator Log
  • Hotels
  • New Housing Developments
  • High Schools or Colleges
  • Major Employers
  • Major Shopping Malls
5. Identify Potential Sites and Intersections 6. Prepared Specific Site Study for Primary Site 7. Run Count Program on Primary Site
  • Demographic report information and house count (NDS's count and day pops)
8. Develop Final Targeted Site List
  • Identify all potential sites
9. Final Presentation
  • Review market study, specific site analysis, and targeted site list with client




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