Total square footage and frontage available to achieve proposed functions
Evaluation of existing visibility/reaction ratios and proposed site access
Primary and secondary road configurations and posted speed limits
Proposed road improvements or expansions and anticipated impact on site
Proposed facility design and layout
Analysis of Trade Area Characteristics
Establish immediate targeted trade area
Evaluate volumes of residential, special, and employee population available in trade area
Generate socioeconomic profile of targeted population base
Rate the business activity within the trade area (including governmental military housing, apartments, condo's etc.)
Identify and evaluate the potential growth activities within the trade area
Analysis of Competitive Environment
Comprehensive analysis of existing competitive outlets
Establishing the relative strength of each competitor and the operational design standards exhibited within the overall environment
Identification and evaluation of impact attributed to potential competitive activity
Identification of units available, and pricing for each
Recommended Marketing Actions
Specific site development strategies which determine the size and scope of facility to be developed, along with climate control, or traditional storage units
Average Monthly Volume Projections
Forecast of average monthly rental income along with number of units to be built
Size of each unit, rates of each unit and determine if any should be climate controlled or traditional storage unit